65% of people are considered visual learners. This is easy to understand considering that most data (90 percent ) that is transmitted to the brain is visual. It also transmits visual information much quicker (60,000 times faster) than text. It is therefore not surprising that videos are the most popular medium for communication and participation currently available online.
The Growth of 3D Animation
It’s getting harder for manufacturers to cut through the noise and get their message across to their target audience. There are so many videos available on the internet today.
Animated audiovisual content was shown to be very effective in influencing the choices of consumers in the later phases of their purchasing journey. There are several reasons that this sort of content is more effective than other visuals.
Animated videos are effective at grabbing and keeping the viewer’s interest. They resonate with viewers and provoke conversations amongst audiences.
Brands are better able to simplify complex topics through animation. You are able to show several concepts using a 3D simulation which would otherwise be impossible with other visuals.
Visualizations are a highly effective way to convey a technology or product and show their features and benefits.
They are fun.
They could be about anything.
They are cost effective to produce.
Principles for successful 3D Cartoon
Just because the animated audiovisual content is so popular doesn’t mean that your explainer video simulation will be an immediate hit with your audience. There are various guidelines to think about in the production of audiovisual content to ensure its success.
Quality and photorealistic Animations- Creating an excellent 3D animation is crucial to giving it a photorealistic feel which brings it to life. This takes more details, focus on light and using realistic materials as well as adding in reflections on to the surface of the object.
Anticipation – This principle helps the viewer expect a movement even before it occurs, by way of instance, the heel of the character’s foot pressing down on the ground before taking the step. Anticipation helps to prevent audiovisual content animation from appearing too robotic. Exaggeration, for instance, can be utilised in poses to draw attention to what the character is doing.
Staging – This principle includes the placement of characters and objects in the video. It helps the audience to comprehend the narrative and the role of the characters in it. It involves time, setting, and cinematography.
Timing – Timing is essential as it dictates how fast images move and how long they stay still in the animated video. Speeding something up can help create a feeling of energy, lightness, or speed.
Strong drawing – This is the principle used to create an image appear as if it were three dimensional even though it’s been produced on a two-dimensional surface. This principle provides weight, balance, and depth to the picture.